Description:
As the SEO Manager, your main tasks will include:
●Crawlability & Indexing: Ensure the website is fully optimized for crawlability and indexing to increase search engine visibility.
● Schema & Structured Data: Implement and manage schema markup and structured data to boost rankings and rich results.
● Core Web Vitals: Monitor and optimize Core Web Vitals for better page experience and ranking.
● Search Intent Mapping: Conduct search intent analysis to align content strategies with different customer journey stages.
●Competitor Keyword Gap Analysis: Identify and exploit keyword gaps by analyzing competitors’ performance.
●NLP for SEO: Leverage Natural Language Processing to optimize content and improve search relevance.
●Content Clusters & Pillar Pages: Develop content clusters and pillar pages for improved internal linking and topical authority.
●SEO Automation: Implement automated SEO techniques to streamline processes and enhance efficiency.
●Link Building: Execute advanced link-building strategies such as outreach, digital PR, and broken link reclamation to enhance domain authority.
●Canonicalization & Internal Linking: Resolve duplicate content issues through canonical tags and optimize internal linking to distribute link equity effectively.
●Performance Analysis & Reporting: Use tools and software to analyze performance and attribution models, creating actionable insights.
●Localization: Lead localization efforts to make content accessible and relevant to diverse regional audiences.
Qualifications:
● Proven experience of at least 7 years experience in both basic and advanced SEO techniques, including technical SEO, on-page SEO, content optimization, and off-page SEO.
● Proficiency with SEO tools.
●Strong understanding of Core Web Vitals, schema markup, and other advanced technical SEO strategies.
●Exceptional analytical skills and attention to detail, with the ability to transform data into actionable SEO insights.
●Experience in optimizing content for search intent.
●Knowledge of content architecture, including the development of content clusters and pillar pages.
● Strong communication and collaboration skills, working cross-functionally with content, development, and product teams.
● Ability to manage multiple projects, prioritize tasks effectively, and deliver results in a fast-paced environment.
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